Sarah Palin: The Sound and the Fury
Even as Sarah Palin’s public voice grows louder, she has become increasingly secretive, walling herself off from old friends and associates, and attempting to enforce silence from those around her. Following the former Alaska governor’s road show, the author delves into the surreal new world Palin now inhabits—a place of fear, anger, and illusion, which has swallowed up the engaging, small-town hockey mom and her family—and the sadness she has left in her wake.
Related: “Sarah Palin’s Shopping Spree: Yes, There’s More...,” by Michael Joseph Gross.
By Michael Joseph Gross•Illustration by Edward Sorel
October 2010
PALIN’S PALADINS
Erratic behavior and a pattern of lying matter little: “Such falsehoods never damage Palin’s credibility with her admirers, because information and ideology are incidental to this relationship.”
Backstage in the arena, a little girl in Mary Janes pushes her brother in a baby carriage, stopping a few yards shy of a heavy, 100-foot-long black curtain. The curtain splits the arena in two, shielding the children from an audience of 4,000 people clapping their hands in time to “The Battle Hymn of the Republic.” The music accompanies a video “Salute to Military Heroes” that plays above the stage where, in a few moments, the children’s mother will appear.
When the girl, Piper Palin, turns around, she sees her parents thronged by admirers, and the crowd rolling toward her and the baby, her brother Trig, born with Down syndrome in 2008. Sarah Palin and her husband, Todd, bend down and give a moment to the children; a woman, perhaps a nanny, whisks the boy away; and Todd hands Sarah her speech and walks her to the stage. He pokes the air with one finger. She mimes the gesture, whips around, strides on four-inch heels to stage center, and turns it on.
And how. Palin and the crowd might as well be one. She’s glad to be here with the people of Independence, Missouri, “where so many of you proudly cling to your guns and your religion”—the first laughline in a 40-minute stump speech that alludes to many of the perceived insults she and her audience have suffered together, and that transforms their resentments into badges of honor. Palin waves her scribbled-on palm to the crowd, proclaiming that she’s using “the poor man’s teleprompter.” Of the Obama administration, she says, “They talk down to us. Especially here in the heartland. Oh, man. They think that, if we were just smart enough, we’d be able to understand their policies. And I so want to tell ’em, and I do tell ’em, Oh, we’re plenty smart, oh yeah—we know what’s goin’ on. And we don’t like what’s goin’ on. And we’re not gonna let them tell us to sit down and shut up.”
“Sarah Palin’s Shopping Spree: Yes, There’s More...,” by Michael Joseph Gross.
The crowd’s ample applause at these lines swells to something vastly bigger when Palin vows defiantly that “come November, we’re taking our country back!” The phrase plays on the name of this event, “Winning America Back,” which has been billed as a Tea Party rally organized by a grassroots Missouri political-action committee that no one had heard of until a few months ago, when the event was announced.
Behind the curtain, Piper plays with other children, oblivious to the speech. She runs in circles, plays hide-and-seek, poses for snapshots, and generally acts as if she were in another world—until she gets the signal to do her job: march to the podium, pick up Palin’s speech, and allow Palin to make a public display of maternal affection.
On cue, Piper parts the curtain. As the child appears, a loud and doting “Awww” melts through the crowd.
Sarah Palin’s connection with her audience is complete. People who admire her believe she is just like them, and this conviction seems to satisfy their curiosity about the objective facts of her life. Those whose curiosity has not been satisfied have their work cut out for them. Palin has been a national figure for barely two years—John McCain selected her as his running mate in August 2008. Her on-the-record statements about herself amount to a litany of untruths and half-truths. With few exceptions—mostly Palin antagonists in journalism and politics whose beefs with her have long been out in the open—virtually no one who knows Palin well is willing to talk about her on the record, whether because they are loyal and want to protect her (a small and shrinking number), or because they expect her prominence to grow and intend to keep their options open, or because they fear she will exact revenge, as she has been known to do. It is an astonishing phenomenon. Colleagues and acquaintances by the hundreds went on the record to reveal what they knew, for good or ill, about prospective national candidates as diverse as Bill Clinton, George W. Bush, Al Gore, and Barack Obama. When it comes to Palin, people button their lips and slink away.
She manages to be at once a closed book and a constant noisemaker. Her press spokesperson, Pam Pryor, barely speaks to the press, and Palin shrewdly cultivates a real and rhetorical antagonism toward what she calls “the lamestream media.” The Palin machine is supported by organizations that do much of their business under the cover of pseudonyms and shell companies. In accordance with the terms of a reported $1 million annual contract with Fox News, Palin regularly delivers canned commentary on that network. But in the year since she abruptly resigned the governorship of Alaska, in order to market herself full-time—earning an estimated $13 million in the process—she has submitted to authentic, unpaid interviews with only a handful of journalists, none of whom have posed notably challenging questions. She keeps tight control of her pronouncements, speaking only in settings of her own choosing, with audiences of her own selection, and with reporters kept at bay. (Despite many requests, neither Palin nor her current staff would comment for this article.) She injects herself into the news almost every day, but on a strictly one-way basis, through a steady stream of messages on Twitter and Facebook. The press plays along. Palin is the only politician whose tweets are regularly reported as news by TV networks. She is the only one who has been able to significantly change the course of debate on a major national issue (health-care reform) with a single Facebook posting (in which she accused the Obama administration, falsely, of wanting to set up a “death panel”).
Palin makes speeches before large audiences at least a few times a week, on a grueling schedule that has taken her to as many as four locations in three states in one day. She’s choosy, restricting herself to Tea Party gatherings; fund-raisers for charities and Republican organizations and candidates; and moneymakers for herself, mainly business conventions and “Get Motivated!” seminars. Judging from the bootleg videos that sometimes turn up, her basic speech varies little from venue to venue. She presents herself as the straight-shooting, plainspoken, salt-of-the-earth advocate for “hardworking, patriotic, liberty-loving Americans” and as the anti-Obama, the lone Republican standing up to a federal government gone “out of control.” Last July, the quarterly filing by Palin’s political-action committee, SarahPAC, revealed a formidable war chest and hefty investments in fund-raising and direct mail, the clearest signs yet that she may indeed run for president. Republican leaders privately dismiss her as too unpredictable and too undisciplined to run a serious campaign. But on she flies, carpet-bombing the 24-hour news cycle: now announcing her desire to meet with her “political heroine” Margaret Thatcher (the better to look like Ronald Reagan, presumably, though Palin seemed unaware that Thatcher is suffering from dementia); now yelping in theatrical complaint (“I want my straws! I want ’em bent!”), to shrug off revelations that her speaking contract demands deluxe hotel rooms, first-class air travel, and bottles of water with bendable straws; now responding (in a statement read on the Today show) to reports of her daughter Bristol’s re-engagement to Levi Johnston; and all the while issuing scores of political endorsements and preparing a fall media blitz. A TV show, Sarah Palin’s Alaska, for which Palin is being paid $2 million, will have its premiere on the TLC network in November. A new book, America by Heart: Reflections on Family, Faith, and Flag, will be published the following week.
This spring and summer I traveled to Alaska and followed Palin’s road show through four midwestern states, speaking with whomever I could induce to talk under whatever conditions of anonymity they imposed—political strategists, longtime Palin friends and political associates, hotel staff, shopkeepers and hairstylists, and high-school friends of the Palin children. There’s a long and detailed version of what they had to say, but there’s also a short and simple one: anywhere you peel back the skin of Sarah Palin’s life, a sad and moldering strangeness lies beneath.
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